Branding Wiegenzeit

For Wiegenzeit, we developed a comprehensive brand identity centered around warmth, lightness, and emotional reassurance. From naming and logo design to color palette, visual language, and the design of the website and webshop, every element was created to resonate with the needs of young families. The branding aims to communicate a feeling rather than just a service — offering a sense of calm, support, and trust in everyday life. Soft tones, gentle forms, and a clear visual structure come together to create an approachable and modern identity. Developed in collaboration with Einzigartig Design, the project reflects an understanding of branding as something that extends beyond aesthetics — shaping experiences, emotions, and meaningful connections. Einzigartig Design –www.einzigartig-design.at/